hi, i'm joana.
I make trips happen for people who want to travel well. I show the profession from the inside to those who feel there's something bigger here. Same person, both doors.
where i come from
I was born in Leiria, but my map started drawing itself early: at nine, Lisbon and Sintra became home. I tried to follow the proper script: three years of law school, shift work at a pharmaceutical company, but there was always a tightness in my chest telling me life couldn't just be managing routines and accumulating stuff.
I've always believed in moments over things. I wasn't born to influence anyone into buying the next designer bag; I was born to reach people for real and get them living what they actually want.
the click
It came when I decided to risk everything. I travelled solo through Asia for six months. Indonesia and Thailand became home; they shaped me and inspire me to this day. Then a month finding my way through Colombia, against everyone's advice: they told me it was dangerous, and I wanted to prove that travelling solo is possible, whatever the destination.
You just need to know who to trust, and that's usually where I come in.
what drives me today
I came back from Asia a different person. I realised my love for the world wasn't a holiday hobby: it was my profession. Today, at 37, I've chosen Tavira, in my beloved Algarve, to set my bags down and call it home.
What I do opens into two doors that lead to the same path. Through one, I design and curate premium trips for people who don't just want to see a place, but to feel it before they leave. Through the other, I show the inside of this profession's new generation and open the way for those who want to build a structured business of their own in travel, working alongside me.
the difference i want to make
I don't promise magic. I work with honesty, effort, and a world worth sharing. My greatest reward is seeing a client land with the calm of someone who has a person watching every step; or seeing someone on my team win the freedom of choice I had to cross the planet to find.
Whether it's designing your next great memory or showing you how to turn travel into your business: I'm here, one conversation away.