go with joo
travel consultant · partnerships

i'm not an influencer.i'm an industry professional.

Three years planning premium travel and creating content that gives hotels both things: visibility and guests.

let's talk
Joana Massano
~€700,000
in bookings
~12,900
instagram community
~270,000
reach · 30 days
PT · ES · US
active markets
Joana Massano
who i am

i was a travel consultant long before it had a name.

I was the one organising everyone's trips: the maps, the bookings, the photos, long before it became my job. On a solo trip to Italy, at 33, I realised this was what I wanted to do properly.

Today I design premium trips through a licensed travel agency, I lead a team of travel partners and I look after our community's curated collection of hotels. I didn't pick up this eye for the job. It's how I've always looked at places.

the difference

what a hotel gets with me.

The stay is where it starts. The difference is what happens after it.

an influencer post

the stay, and not much else.

  • a pretty post, then nothing
  • likes that are gone in a day
  • a stay traded for reach
  • no trace once the campaign ends
an industry partner

the stay, and a channel.

  • content that matches the property's standard
  • guests who book, and come back
  • the property joins my clients' itineraries
  • a long-term channel, not a one-off campaign
work · case studies

what i deliver, shown.

Each case is a real property and the content I created for it.

sóller · serra de tramuntana · mallorca

ca's xorc

A stone finca in the Sóller valley, between orange groves and the Tramuntana. Two nights capturing what makes a property premium: the silence, the lemon trees, the kind of time no one can take from you.

partnership · 2 nightsdrone reel3-video carousel
chiclana de la frontera · cádiz · andalucía

casa cuatro

A boutique hotel tucked away in Chiclana de la Frontera, minutes from La Barrosa beach. A reel devoted to the outdoor spaces: the pool among pine trees and giant strelitzias, the outdoor shower, the quiet.

organic · no partnershipoutdoor spaces reel
the eye

the aesthetic, before the brief.

Light, detail, rhythm. It's what happens naturally when I arrive somewhere: my way of seeing, before any brief exists. The brief builds on top of it.

how it works

from content to booking.

A partnership with me doesn't end with a post. It runs through three places where people decide where to travel.

  1. 01

    instagrammain channel

    It's where my community follows me, and where your property becomes a place people want to be, with content that matches its standard.

    ~270,000reach · 30 days
    6.3%engagement
  2. 02

    my proposals

    Once I know a place first-hand, it goes into the trips I design for my clients. That's where desire turns into a booking.

  3. 03

    the network

    I lead a team of travel partners and I'm responsible for our community's hotel collection. A place I trust gets recommended by all of them, including in the destination trainings I run.

Instagram creates the desire. My proposals and the network turn it into stays: a long-term channel, not a one-off campaign.

And on my blog, a channel I'm growing, a partnership can live on as an article, still searchable long after the campaign.

the audience

who watches, who books.

It isn't reach for the sake of reach. It's a community that travels and pays for curated experiences.

~12,900
instagram followers
6.3%
engagement · 30 days · oct 2026
~270,000
reach · 30 days · oct 2026
35–54
age · upper-middle income
PT·ES·US
active markets
~€700,000
in bookings
collaboration models

three doors. one way in.

It starts simply, with a stay, and grows as the partnership proves its worth. We fine-tune the terms together.

tier 01 · entry

discovery visit

Professional drone and camera content, published with the property tagged, and active recommendation to my premium clients. No fee, just the stay.

stay
min. 2–3 nights · double room
best for
boutique hotels and stays
most popular
tier 02 · bookings

destination partnership

The property goes into my tailor-made proposals: direct access to a client base with above-average spending power. Visibility and real bookings.

stay
min. 2–3 nights · regular visits
model
commission per confirmed booking
best for
boutique hotels, resorts
tier 03 · annual

destination ambassador

A recurring presence in my content, active visibility across the PT, ES and US markets, and access to premium group travellers all year round. For tourism boards: reusable drone footage and co-created campaigns.

stay
annual · agreed nights
best for
hotels, resorts, tourism boards
let's talk

your property, shown the way it deserves.

If there's a room, a view or a detail that deserves to be seen by the right people, let's talk about how I'd capture it.

joana massano · travel consultant · algarve · portugal